Professional Summary
Multidisciplinary designer with a passion for creating intuitive and visually appealing user experiences. Approaches design problems with a user-centric mindset, ensuring that every interface is both beautiful and functional.
With expertise across various design disciplines, creates cohesive visual systems that strengthen brand identity while enhancing usability. Believes that great design should solve problems and delight users simultaneously.
Work Experience
2024 - Present
Visualizer
BBDO PAKISTAN
Lead the design team in creating user-centered digital products across web and mobile platforms. Established a design system that improved consistency across products and reduced design debt by 60%.
2022 - 2024
Visualizer
Ogilvy Pakistan
Designed digital experiences for clients across various industries. Conducted user research and usability testing that informed design decisions and improved conversion rates by an average of 40% across projects.
2020 - 2022
Graphic Designer
Symmetry Group
Designed mobile and web applications with a focus on usability and aesthetic appeal. Created interactive prototypes that helped stakeholders visualize product concepts before development.
2015 - 2019
Graphic Designer
Deep Azure
Created visual designs for websites, mobile apps, and marketing materials. Developed brand identities that helped clients establish strong visual presence in their markets.
2014 - 2015
Web Designer
QualityClix
Started the career with getting knowlge and provided skills in visual designs for websites, mobile apps, and marketing materials.
Education
Intermidiate of pre engneering
Govt collage, Rawalpindi
2012 - 2014
Matriculation
kamran public school, Rawalpindi
2009 - 2011
Certifications
Interaction Design Foundation Certificate
Interaction Design Foundation
2019
Google UX Design Certificate
2018
Accessibility for Designers
Deque University
2017
Notable Projects
Financial Dashboard Redesign
Redesigned a complex financial dashboard used by investment professionals. Conducted extensive user research to understand workflows and created an intuitive interface that reduced task completion time by 45% and decreased errors by 60%.
Healthcare Mobile App
Designed a patient-centered mobile application for managing healthcare needs. Created an accessible interface that accommodated users with varying levels of tech literacy and physical abilities, resulting in a 4.8-star rating on app stores.
E-commerce Platform Redesign
Led the redesign of a major e-commerce platform serving millions of users. Implemented a design system that improved consistency and established a visual language that increased conversion rates by 35% and reduced bounce rates by 25%.